Those who declare advertising dead are Mark-Twaining-it, I think. There are still many things to learn to find more effectiveness and value in advertising online. This is just one lesson. I say the real value of the net and mobile is in relationships: in learning more about people by delivering them more value so we can be trusted to deliver them greater relevance and value and, in turn, extract greater value from the interaction.
Cover Story: Daft Punk
If only every feature story online looked this good. Bravo, Pitchfork.
In a disrupted industry, this is partly a matter of which way you want to look. Do you look back at what is not there anymore? Do you look at the fact that your newsroom has shrunk 30 percent and bemoan what you cannot do? Or do you look forward and see the possibilities? We now can more easily tap the expertise of our community to inform our work and engage in a more robust discussion of the news. Optimists see technology as an opportunity. So do those who will exploit technology to shape the future. Those who see technology as only disruption will be overrun by it.
The Medium Model: Can Writers Live Large?
Always intrigued by the way Medium works. The question, for me: Can it go widespread and still be effective?
A hockey game, captured by a player using Google Glass. (by Joseph Lallouz)
We’re going to see plenty of this in pro sports in the next year or two, once Google Glass becomes more popular and refined: All the action on the field of play from the first-person point of view. Maybe starting with the fun events such as the Slam Dunk contest, Home Run Derby, Pro Bowl, you name it. Monday Night Football will get a kick out of it, too.
But how long will it last? Great question. BuzzFeed’s Erik Malinowski makes a good point that it could just be a fad: “Once you see one first-person video of LeBron going coast to coast on a breakaway, you’ll essentially have seen them all.” That’s true, but that doesn’t mean it won’t become a better way of capturing in-game soundtracks and audio, especially in football. One of the great things about sports is how unpredictable they can be and how you still see things that have never been done before. So I imagine Google Glass in sports could last longer than a year or two, just not so much as a novelty.
All that said… I’m intrigued and want to try this sometime. ASAP.
For all of his many, many, many faults, the Lumbergh character does something vital that you need to incorporate if you want to be a successful marketer: he gets out from behind his desk and wanders around the office.
How often do you do the Lumbergh? - Christopher S. Penn : Awaken Your Superhero
Penn is referring to Bill Lumbergh, the boss in “Office Space,” a movie I’ve seen dozens of times.
The front of today’s New York Times Sports section.
The NYT is just throwing negative space and reverse boxes all over the place these days. Also, this tiny paper already beat them to this trick.
(via Incredible photos from the CES vault: 1967 to 2012 | The Verge)
Really fascinating history of the Consumer Electronics Show, in photos.
I get that the Weatherford Daily News is trying to be bold and different, but I’d be interested to see the reader reaction to this front page. To me, it’s lazy journalism. This would’ve been more effective if they were taking some sort of editorial stance on an issue. But this is about the ‘Mayan apocalypse.’
I guess if this works on the readers and earns a positive response, then my opinion is rendered meaningless.
Whatever your opinion is of Barack Obama, it’s really cool that he’s using YouTube (the Internet in general) to respond to petitions. Here’s his response to the recent gun control petition that passed 200,000 signatures. Here’s more on that: http://bit.ly/THAqfo
Personal goal
It’s been two months since I updated this thing. Gotta get back into the habit.
(via Post-Industrial Journalism: New Tow Center report | Innovation in College Media)
Putting this on my read-later list. If I ever get the time.
Just watched this again today. One of the funniest videos on YouTube. “I AM THE MASTER COMMANDER!”
Small Town News
The Pew Research Center released a report today in partnership with the Knight Foundation that explores how US adults get local news by community type.
Fun facts from the report:
Urban residents: People who live in large cities rely on a wider combination of platforms for information than others and are more likely to get local news and information via a range of digital activities, including internet searches, Twitter, blogs and the websites of local TV stations and newspapers. Urbanites were also those least tied to their communities in terms of how long they lived in the community and how many people they know…
…Suburban residents: Those who live in suburban communities are more likely than others to rely on local radio as a platform (perhaps because of relatively longer commuting times); they are more interested than others in news and information about arts and cultural events; and they are particularly interested in local restaurants, traffic, and taxes. Like urbanites, they are heavy digital participators who comment and share the news…
…Small town residents: Along with rural residents, people who live in smaller towns are more likely to rely on traditional news platforms such as television and newspapers to get local news; newspapers are especially important to them for civic information. Small town Americans prefer the local newspaper for a long list of information—including local weather, crime, community events, schools, arts and culture, taxes, housing, zoning, local government and social services. Residents of smaller towns are also the most likely to worry about what would happen if the local newspaper no longer existed.
Rural residents: Those who live in rural communities generally are less interested in almost all local topics than those in other communities. The one exception is taxes. They are also more reliant on traditional platforms such as newspapers and TV for most of the topics we queried. And they are less likely than others to say it is easier now to keep up with local information.
Pew Research Center, How people get local news and information in different communities (PDF).
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My big announcement (you should read this)
It’s with excitement that I tell the world that I will soon be joining L.A.’s KPCC as a community editor...
