Those who declare advertising dead are Mark-Twaining-it, I think. There are still many things to learn to find more effectiveness and value in advertising online. This is just one lesson. I say the real value of the net and mobile is in relationships: in learning more about people by delivering them more value so we can be trusted to deliver them greater relevance and value and, in turn, extract greater value from the interaction.
In a disrupted industry, this is partly a matter of which way you want to look. Do you look back at what is not there anymore? Do you look at the fact that your newsroom has shrunk 30 percent and bemoan what you cannot do? Or do you look forward and see the possibilities? We now can more easily tap the expertise of our community to inform our work and engage in a more robust discussion of the news. Optimists see technology as an opportunity. So do those who will exploit technology to shape the future. Those who see technology as only disruption will be overrun by it.
For all of his many, many, many faults, the Lumbergh character does something vital that you need to incorporate if you want to be a successful marketer: he gets out from behind his desk and wanders around the office.
Penn is referring to Bill Lumbergh, the boss in “Office Space,” a movie I’ve seen dozens of times.
It’s been two months since I updated this thing. Gotta get back into the habit.
It’s with excitement that I tell the world that I will soon be joining L.A.’s KPCC as a community editor...